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Digital Asset Management Digital Media MAM Technology

Media Workflow Management in a Remote Editing Era

The digital landscape is continuously evolving. With recent shifts towards remote work, the industry has entered the remote editing era in which short turnaround times and access to a global talent pool are the norm. The traditional studio environment has been reimagined. But this transformation is not without its challenges. Managing media assets and orchestrating efficient workflows is essential, or productions can get bogged down with inefficiencies and reworks. Effective media workflow management is critical in the remote editing era to compete in an industry expecting quick turnaround and high-quality content.

At its core, media workflow management involves overseeing the entire lifecycle of a media asset from ingest to final distribution. Effective media workflow management requires that each step be meticulously mapped. The objective? To streamline processes, ensure consistent quality, and deliver media content efficiently, regardless of where editing team members are located.

 

The Role of Media Assets in Workflow Management

The building blocks of any finished video are comprised of the many assets that go into creating the content. These blocks include raw footage, audio, in-process editing files, special effects files, graphic and branding elements, and polished videos ready for distribution on a wide range of platforms and formats. These files are precious, yet too often, they are underutilized. Effective asset management ensures that these media files are cataloged, retrievable, and ready for processing.

In a remote editing setting, this becomes even more critical. When creative teams work in an inefficient and fragmented asset management and storage system, efficiency and quality take a hit. Teams need real-time access to assets without the latency or bottlenecks that can hamper creativity.

 

Dissecting the Media Workflow Process

Your media assets have a project lifecycle from pre- and post-production to transcode, QC, distribution, and beyond. A comprehensive media workflow process is a roadmap that guides a media asset through its lifecycle. Critical points in the workflow include:

 

Acquisition and Ingest

Every project begins with acquisition and media ingest, where raw content is imported into the system. This phase requires tools that can handle vast amounts of data swiftly and seamlessly, especially when dealing with high-definition or even 8K content. The best systems will enhance metadata at ingest, adding information about location, format, film dates, and even looking inside for faces, objects, speech-to-text, and other attributes.

 

Editorial

Once ingested, the editorial phase kicks in. This phase is a dynamic and creative workflow stage from video editing, visual effects, animation, and motion graphics to photography, audio editing, color-grading, and finishing. Different creatives may be working with different apps. They need to be able to collaborate effectively and share files seamlessly. In today’s remote era, cloud-based tools and platforms allow editors to collaborate in real-time, annotate, and share feedback without being in the same physical space. Bottlenecks in this phase result in lost time and expensive reworks and can pull creators out of the flow.

Media management steps into the limelight at this critical content creation stage, ensuring that the processed assets are organized, backed up, and stored with metadata tagging. This optimization is crucial for easy retrieval, version control, and updates. In remote editing, it’s not just about storage but accessibility. Cloud-based asset management solutions allow teams to pull or push content irrespective of their geographical location.

 

Transcoding and Distribution

Finally, the media distribution phase takes center stage. Once content is polished and ready, it’s dispatched to various platforms – be it streaming services, broadcast channels, or digital platforms. Ensuring content reaches the right platform in the correct format in a fragmented media consumption world is paramount. The sheer number of broadcast outlets, OTT, and social media platforms are as numerous as they are diverse. Viewers are accessing content on every conceivable device. Gone are the days when media distribution was linear. Today, it’s multi-directional and multi-platform. As media is edited and refined remotely, it must also be distributed to a global audience. Media workflow management ensures that distribution is timely, format-compliant, and aligned with the target audience’s consumption habits.

 

Archiving and Repurposing

The value of your assets shouldn’t disappear after distribution. An effective media management system will support extending the life of your media files and allow you to repurpose valuable content.

 

Integrating Workflow Management in the Remote Era

With teams now dispersed, robust workflow management is the glue that holds the process together. It’s not just about individual tasks but orchestrating them to work harmoniously. Whether it’s ensuring that media assets are easily accessible to editors across the globe or streamlining feedback loops, workflow management tools must be agile, cloud-native, and intuitive.

The remote editing era has redefined the boundaries of media creation and distribution. It’s dismantled geographical barriers but introduced new challenges in collaboration and accessibility. Amidst these shifts, media workflow management stands as the backbone, ensuring that from media ingest to distribution, every step is executed flawlessly.

Organizations can thrive in this new landscape by integrating tools and solutions that cater to media asset management, processing, and distribution. As the adage goes, ‘change is the only constant.’ The key to navigating this change in the media world is a robust, flexible, and efficient media workflow management system.

 

Contact Us Today

CHESA has a passion for the nuances of media workflow integration. We have strong partnerships with the best-of-breed technology providers in the creative IT industry. We take a holistic approach in recommending solutions that bring real value and benefits to your organization rather than selling technology for technology’s sake. Our team comes to the table with deep knowledge of the tools and vendors. It is ready to address the demands and requirements of your environment and advance your business goals. Contact us today to find out more about how automating workflows in the Adobe ecosystem can bring greater efficiency and free up your creatives for their very best work.

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Digital Asset Management Digital Media MAM Technology

Multi-Faceted Media Systems Integration

On the journey from inspiration to a finished video, your creative team will have their hands on quite a bit of technology. There are many specialized, robust software solutions for every step, from production to postproduction to transcoding and distribution. You may have several capture devices and may have unique ingest needs. Everyone on your team works with media files, so a good Media Asset Management (MAM) solution is essential. Team members may be spread all over the globe. Some are on location, others in on-prem studios, and others work from home.

Many small and medium-sized video production teams find that they have loosely connected a hodgepodge of software, hardware, and media storage solutions into a fragile and overly complex system. A system that has evolved may be inefficient and easily broken.

The organic and haphazard adoption of tools may have left your team with ineffective, poorly documented workflows. These workflows may have evolved without ever being designed for efficiency, creativity, or high performance. With so many innovations on the market promising to transform your editing process, you may wonder how to get the greatest efficiency and quality. It may be time to take a good look at multifaceted systems integration.

When properly engineered, these disparate solutions can work seamlessly as one. Multifaceted media system integration is the process of combining all these tools into one system. The result is a powerful single-source content supply chain.

When you commit to multifaceted media systems integration, the first step will be to get a picture of the current hardware and software, all the locations where files are needed, what team members require access, what software applications are used in their work, and the related hardware at each step of preproduction, production, postproduction, and file distribution.

A system integrator will partner with you to dig deep into an analysis of the system architecture and assess how the components work together. While many new innovations are available, there is often the need to continue preserving and using valuable legacy systems. A customized and personalized system integration strategy will allow you to implement new technologies while benefiting from legacy systems.

Workflow analysis is also essential. Once workflow issues have been identified, the workflow engineer can design fresh solutions that will bring your team the greatest efficiencies and free up time and energy for creative work. Once the needs have been assessed, the next step is architecting and deploying systems that incorporate all essential aspects. The result is a reliable, properly integrated system.

Investing in a media system and single-source content supply chain integration brings operational efficiencies to your team, including automation, streamlined workflows, improved access to assets, powerful search capabilities, and better collaboration and sharing.

 

Advantages of Single Source Content Supply Chain Integration

A content supply chain is the system to plan, produce, and deliver content. Integration into a single source brings tangible value and benefits to any organization. When your infrastructure aligns with the content your customers want, your team will create high-quality videos efficiently.

  • Single-source content supply chain integration improves efficiency by reducing the time it takes to produce and distribute content.
  • Your creative team will spend less time searching for assets and are freed up to create content.
  • Having a single source of content makes it easier to manage workflows.
  • Versioning control ensures that everyone is working on the same version of the media files, reducing delays and improving content production speed.
  • Single-source content supply chains can reduce storage needs by eliminating the need for multiple copies of the same content.

Effective multifaceted media systems link the tools so that these many different components function and act as a single coordinated solution. Creative applications can be set up to interact with other software, hardware, network, storage, and media asset management systems to facilitate and streamline workflows.

 

Contact Us Today

CHESA can evaluate your current setup and ensure the proper infrastructure is in place to meet your needs and deliver your product with quality, speed, and efficiency.

CHESA has a passion for the nuances of media workflow integration. We have strong partnerships with the best-of-breed technology providers in the creative IT industry. We take a holistic approach in recommending solutions that bring real value and benefits to your organization rather than selling technology for technology’s sake. Our team comes to the table with deep knowledge of the tools and vendors. It is ready to address the demands and requirements of your environment and advance your business goals. Contact us today to learn more about how a multifaceted media systems integration can enable your creative team to create high-quality videos efficiently.

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MAM

Unlocking Workflow Efficiency through Media Asset Management

With a media asset management solution, you are poised to harness the power of that system for enhanced workflows. Media asset management (MAM) focuses on the in-process files to create finished video projects. The management of media assets has the potential to be a pinch point in video production. Tagging and organizing files are often time-consuming processes, but taking shortcuts on the front end can dramatically reduce efficiencies downstream in production and postproduction.

Finding the right media asset management platform can transform workflows, saving time and money. Optimized workflows are a win for everyone. Creatives spend more time in the zone doing the work they love, production studios benefit from improved efficiency and reduced costs, and clients benefit from getting high-quality video in a shorter time to market.

These tools help teams realize efficiencies throughout the entire process.

  • Ingesting assets is a time-consuming process. Media asset management solutions can automate the ingest process, saving time, reducing errors, and improving consistency. File transfer, format conversion, metadata extraction, tagging, and distribution can all be automated. Many systems support camera-to-cloud capabilities.
  • Many media asset management systems feature Artificial Intelligence and machine learning and can look inside and add tags and keywords. Automating metadata tagging reduces time-consuming manual entry and improves the consistency of tagging.
  • MAM systems hypercharge search and retrieval. Creatives can quickly find current, approved assets. Creatives won’t waste time recreating misplaced assets or reworking because the wrong version was used.
  • Multiple creatives can access project files and assets with all media stored in a centralized location.
  • Automation streamlines workflows and allows team members to focus on creative aspects of the project, enhancing quality.
  • Remote editing and proxy-based workflows allow true cloud operations.
  • Review and approval workflows enhance communication and reduce errors. Notes, feedback, suggested revisions, and approvals are not lost in emails or secondary communication channels.

Paving the Way for Organizations to do Media Operations in the Cloud

There was a first wave of migrating to the Cloud during the COVID pandemic, and the innovations that many firms implemented have become the new norm.

There are many benefits to moving towards cloud-based production. It’s scalable, allowing studios to scale up or down to meet demand. Instead of costly investments in infrastructure and information technology, your studio has access to some of the most powerful systems in the world. Talent from all over the world can collaborate in real time.

The innovations are here to stay, and more and more organizations are implementing media operations in the Cloud. If you think cloud-based media operations are suitable for your team, here are a few things to consider:

  1. Organized assets pave the way to implement cloud-based operations.
  2. Migrating media operations to the Cloud can be daunting. There are many options out there. Finding the right level of service is essential. Some may be too powerful and costly, while others won’t deliver your organization’s desired outcomes. The most cost-effective system will meet your needs without overdelivering.
  3. Bringing decision-makers to the table is essential but consider casting a wider net. Including employees early in the process will enhance the success of your migration to cloud media services.
  4. Innovations are always in the pipeline. Finding the right partner will allow you to collaborate and innovate workflows as new features become available.

At CHESA, successful migrations require a client-focused discovery process. In discovery, we seek to understand your company’s and your team’s goals. Ideally, your goals are specific and measurable and tied to addressing your company’s challenges. We’ll help you articulate the “why” behind your vision. You may be seeking to grow without a brick-and-mortar investment. Perhaps you need access to global talent.

A shared understanding of your company’s unique goals is essential to the process. Still, there are other considerations, including the scope of your plan and your organization’s capacity and readiness. We will look at your workflows, your tech, and your people. We will collaborate with you to engage your team and plan for change management.

Your team won’t be squeezed into a poor-fitting solution. Our cloud-based operation services are designed around your needs, whether fully remote or hybrid. We’ll also be there after the migration because a well-trained and supported team is critical in unlocking workflow efficiency.

Contact Us Today

From capture through delivery, CHESA designs, builds, integrates, and supports media workflow solutions with industry-leading technologies to create highly efficient systems that achieve our client’s business objectives. We are strategic partners and take a consultative approach.

Contact us today to find out more about cloud-based media operations.

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Adobe Blog Digital Asset Management MAM Technology

JAVA EXPLOIT – vulnerability with Log4j

Continue Following this Blog Post for Live Updates!

On Friday, December 10, 2021, CHESA received notice that there is a vulnerability with Log4j. “Log4j is a Java-based logging audit framework within Apache. Apache Log4j2 2.14.1 and below are susceptible to a remote code execution vulnerability where a remote attacker can leverage this vulnerability to take full control of a vulnerable machine.” CHESA Support is evaluating all environments for any vulnerabilities related to the Log4j. We have reached out to our vendors to gather information on if their software presents this vulnerability.

The following vendors have identified vulnerabilities or provided feedback. If there is a vulnerability in your environment CHESA support will open a case under your service contract to address the vulnerability.

Amazon Web ServicesAWS BlogUsing AWS security services to protect against, detect, and respond to the Log4j vulnerability | Amazon Web Services. December 20, 2021: The blog has been updated to include Amazon Route 53 Resolver DNS Firewall info.

ArchiwareP5 and Pure are not affected by the Java Log4j vulnerability. P5 and Pure do not use any Java code, that also excludes the use of the Java Log4j library. It is thus not affected be the Log4j vulnerability. Both products are based on the Naviserver that is written in the C programming language. 

AsperaAspera does not use log4jv2. The java applications use log4j-over-sl4j – which uses the same API interface as log4j but it is a different software component. There is one part of the java stack that does use log4jv1 – that is the trapd component when it is interfacing with the hdfs:// type storage. There are not many customers using HDFS. Since this is log4jv1 it is also not vulnerable.

Avid – December 20, 2021 Update: Avid is aware of the recently reported Apache Log4j RCE vulnerability.
CVE-2021-44228 – Please review the following document for more information, and follow Avid Best Practices for isolating your Avid systems from the internet.

Codemill
Accurate.Video:
None of the Docker images that we currently distribute as part of Accurateplayer or Accurate.Video includes any version of log4j. Our product, Accurate Player Vidispine Edition (APVE), did have an issue with one of its renditions but this has been fixed and rolled out.
Cantemo:
Cantemo, Vidispine, and any other components are not impacted directly by this vulnerability. In Cantemo we have the following components that use Java: Elasticsearch – no remote code execution issue. Rules Engine 3: Tomcat/Activiti – using an older log4j that is not affected Vidispine and its components like Solr – no remote code execution issue. We will still release upgrades for all Portal versions under maintenance with an upgraded Elasticsearch, and potential automatic configuration changes to other components. Vidispine’s analysis here

If you want an immediate fix you can apply configuration changes to Elasticsearch here– and Vidispine+Solr (see Vidispine support message above).

Dalet – Flex: Flex itself is not affected, however, two third-party services are. Flex Java services and apps use SLF4J with logback, not log4j2, read here -vulnerability-and-spring-boot not affected. Third-party services exposed to this vulnerability: Elasticsearch and Logstash. This documentation explains more about the log4shell vulnerability in the context of these two services. Entire Security Bulletin and Remediation Instructions here

File Catalyst – At this time, FileCatalyst products are not impacted by this vulnerability. For the latest guidance.

Iconik – We determined that we had internal components which were running the vulnerable version of log4j but with a configuration that most likely made them not vulnerable (a recent enough Java with default settings which made it not execute any malicious code). We did however proceed to patch the vulnerable software to be doubly sure. We have also investigated our logs and have not seen any indications that there have been any exploits though we do see active attempts at exploitation from various sources.

IPVPlease rest assured that the use of Solr (read more here) in Curator is not exposed publicly on Curator systems. However, we do understand that the vulnerability is concerning so we’re recommending a patch to further mitigate any risk. For more info
You will need to do the following: Edit the Solr command file found in [Curator Server InstallationPath]\Server\Solr\bin\solr.in.cmd by adding the following line: set SOLR_OPTS=%SOLR_OPTS% -Dlog4j2.formatMsgNoLookups=true
Following this, restart Curator Server. To confirm the setting has been changed successfully, check the Solr Admin page on your Curator Server machine (located at: http://localhost:8983/solr/#/ ) to find the following under the JVM Args heading: “-Dlog4j2.formatMsgNoLookups=true”

Levels Beyond On December 10, 2021 A Log4j Security Vulnerability known as CVE-2021-44228 was brought to the attention of our TechOps and SecOps engineers. After a full investigation of REACH ENGINE code, packages, systems, environments, completed shortly after notification, it was determined that all versions of Log4j libraries currently leveraged are not impacted by the reported vulnerability. We at REACH ENGINE take security very seriously and continually monitor the health of our code libraries and rapidly respond to any information of risk for our customer or their business. For now, all REACH ENGINE code packages are without impact however we will continue to be vigilant and follow the issue appropriately.

North Shore AutomationNSA Software – In addition, NSA does not use Log4j in any of our software. NSA VM deployments – A previous and unaffected version was installed as part of the base CentOS install on some older NSA VMs. It is an older version (1.2.x) and is not impacted by this vulnerability. This vulnerability was introduced in v2.x. The old version can safely be removed from the VMs without impacting any of the software running on them with the following command: sudo yum remove log4j

Open-E In order to ensure the highest levels of security for our users, both Open-E JovianDSS and Open-E DSS V7 have been checked for any possible vulnerabilities related to the Log4Shell exploit. Despite the fact that our products’ core systems don’t contain the affected Log4j Java library, we’ve conducted multiple tests to check if the 3rd party management tools (which are run in cases where the related hardware is installed on the server) have not been affected.

Prime Stream – PENDING

Quantum and CatDV – Read Bulletin here Quantum is aware of the recent Common Vulnerabilities and Exposures (CVE) database entry regarding the open-source Apache Log4j utility and is actively monitoring the issue and evaluating its impact on Quantum products.

Scale Logic – PENDING

Signiant – https://support.signiant.com/hc/en-us Please note that we have investigated the Apache Log4j security vulnerability (CVE-2021-44228) and confirmed that NONE of the Signiant products are exposed or impacted by this vulnerability.

Studio Network Solutions – At this time we have not discovered any versions of our products that are vulnerable to this exploit. Our Statement

Telestream – Telestream has determined that the following products are not affected: Vantage, ContentAgent, Aurora, Cerify, Vidchecker, CaptionMaker, MacCaption, GLIM, Switch, Wirecast, Wirecast Gear, ScreenFlow, WFM, PRISM, Signal Generators, MPEG Analyzers, DIVAView, MassStore, iVMS, iVMS ASM, InspectorLive, Cricket, Geminus, IQ Media Monitor, Surveyor TS, SurveyorABR Active, PLM, cVOC, cPAR, Sentry, Sentry Verify, Medius, Consul and our Telestream Cloud Services . For products DIVACore, DIVAConnect, Kumulate, SurveyorABR Passive and Inspect 2110, contact  for more information.

If you have any questions, please open a case at chesa.force.com or call the support line at 410-705-6286.

Respectfully,

Marina Tucker – Director of Support Services and Customer Success

 

 

   

 

 

 

 

 

 

 

Categories
Adobe Blog Digital Asset Management MAM Technology

How and Why CHESA Became an Adobe Video Solution Partner

The primary purpose of a solution architect’s work is to help clients use technology to their advantage. Given the prevalence of Premiere Pro and After Effects in our industry, I was already very familiar with Adobe’s video editing software applications and regularly sought to stay informed regarding changes and advancements in their products. CHESA has been working closely with Adobe for years, and when the opportunity arose to learn more and help CHESA become certified as an Adobe Video Solution Partner (AVSP), I jumped at the chance.

The training Adobe put together to become an AVSP was explicitly designed for systems integrators who regularly help clients smoothly transition their creative content through the many software applications and platforms they use to do good work. A few quick examples include best practices for transitioning sequences between Premiere Pro and Black Magic Design’s Davinci Resolve. Or, transitioning audio tracks between Premiere Pro and Avid’s Pro Tools.

We also explored the best ways to fuse tools like Media Asset Management (MAM) and Digital Asset Management (DAM) systems with Adobe’s software to help companies organize and share their work. Always with the goal of keeping their creative teams focused on what they do best. Adobe’s mission in providing this training was to share the best of what they have learned working with their customers. This then allows Adobe Video Solution Partners to help more end users/creatives/editors/VFX artists, etc., to fully leverage their software’s capabilities. 

Adobe started us off with baseline training. I went through modules covering a wide range of Adobe’s best practices, including setting up project templates and custom workspaces in Premiere Pro, everyday working practices and common keyboard shortcuts, hardware performance guidelines, balancing sound in projects, and standard delivery methodologies, etc. Each class essentially made sure we understood the basics of the editorial process using Adobe’s software. 

When we progressed to the more complicated modules, which covered more advanced topics, such as proxy workflows, Adobe Team Projects, or Premiere Pro Productions, that baseline curriculum served as a solid foundation to build upon. Also, Adobe made sure there were no shortcuts to certification, by the way. Tests with proofs were all built-in, so Adobe knew “yes, they did the work”. And, because I’m a nerd, I created an Adobe knowledge base for our engineers at CHESA to utilize, organizing all of our notes from the certification training. Ultimately it is now a knowledge repository that will continue to grow, where our engineers can find information to support our customers readily.

As a solutions architect, part of my motivation to dive into the training, and a key part of Adobe’s plan, is to provide customers with more access to expert resources regarding the best ways to use and integrate their tools with other platforms. Now customers can work with certified Adobe Video Solution Partners who can provide a conduit for communication with Adobe’s experts and engineers to solve problems and create even better tools. Certified partners were a missing link between the brilliant teams at Adobe and the incredible creatives in our industry. But, not any longer. Now, teams like CHESA can act as a force multiplier for Adobe and continue to hone our workflow therapy skills. 

I think the industry as a whole is going to benefit markedly from this program as it leads to greater collaboration and innovation. Creatives, media IT, and engineers now have a partner to provide constant feedback directly to Adobe’s teams on what creatives want and need and help refine and fast-track better user experiences.

Adobe’s investment in our industry, via AVSPs like CHESA, shows the level of commitment on their part. It illustrates their awareness of their shortcomings and their desire to share their valuable experience and knowledge to bridge the gaps between them and their customers. They’ve done the work to find systems integrators they can entrust their customers’ workflows to, and have prepared these new partners to dig even deeper into the hard questions that inevitably will help the platforms become better. Adobe knows that sending a client to a consultant/system integrator without knowing how strong their knowledge of Adobe’s ecosystem is, is not helpful to the industry or the success of their platforms. This process has ensured Adobe can have confidence that their valued community is in good hands with partners who can help them get the most out of their software and put unique workflows together to refine and empower their work.

More on the Adobe Video Solution Partner Program:
How can CHESA help me with my Adobe workflow?
The Workflow Show podcast with Adobe regarding the program
CHESA’s Press Release
Adobe’s blog on the Adobe Video Solution Program