Multi-Faceted Media Systems Integration

By Lance Hukill, Chief Commercial Officer

On the journey from inspiration to a finished video, your creative team will have their hands on quite a bit of technology. There are many specialized, powerful software solutions for every step in the process from production to postproduction, to transcoding and distribution. You may have several capture devices and may have unique ingest needs. Everyone on your team is working with media files so a good Media Asset Management (MAM) solution is essential. Team members may be spread all over the globe. Some are on location, others in on-prem studios, and others working from their home.

Many small and medium-sized video production teams find that they have loosely connected a hodgepodge of software, hardware, and media storage solutions into a fragile and overly complex system. A system that has evolved may be inefficient and easily broken.

The organic and haphazard adoption of tools may have left your team with ineffective, poorly documented workflows. These workflows may have evolved without ever being designed for efficiency, creativity, or high performance. With so many innovations available on the market promising to transform your editing process, you may find yourself wondering how to get the greatest efficiency and quality. It may be time to take a good look at multi-faceted systems integration.

When properly engineered, these disparate solutions can work seamlessly as one. Multifaceted media system integration is the process of bringing together all these tools into one system. The result is a powerful single-source content supply chain.

When you commit to multifaceted media systems integration, the first step will be to get a picture of the current hardware and software, all the locations where files are needed, what team members require access, what software applications are used in their work, and the related hardware at each step of preproduction, production, postproduction, and file distribution.

A system integrator will partner with you to dig deep into an analysis of the system architecture and assess how the different components are working together. While there are many new innovations available, there is often the need to continue to preserve and use valuable legacy systems. A customized and personalized system integration strategy will allow you to implement new technologies while still having the benefits of legacy systems.

Workflow analysis is also important. Once workflow issues have been identified, the workflow engineer is able to design fresh solutions that will bring your team the greatest efficiencies and free up time and energy for creative work. Once the needs have been assessed, the next step is architecting and deploying systems that incorporate all essential aspects. The end result is a reliable, properly integrated system.

When you invest in a media system and single-source content supply chain integration, you bring operational efficiencies to your team including automation, streamlined workflows, improved access to assets, powerful search capabilities, and better collaboration and sharing.


Advantages of Single Source Content Supply Chain Integration

A content supply chain is the system to plan, produce, and deliver content. Integration into a single source brings tangible value and benefits to any organization. When your infrastructure is in alignment with the content your customers want, your team will create high-quality videos with efficiency.

  • Single-source content supply chain integration improves efficiency by reducing the time it takes to produce and distribute content.
  • Your creative team will spend less time searching for assets and are freed up to create content.
  • By having a single source of content, it is easier to manage workflows.
  • Versioning control ensures that everyone is working on the same version of the media files. This can help reduce delays and improve the speed at which content is produced.
  • Single-source content supply chains can reduce storage needs by eliminating the need for multiple copies of the same content.

Effective multifaceted media systems link together the tools in such a way that these many different components function and act as a single coordinated solution. Creative applications can be set up to interact with other software, hardware, network, storage, and media asset management systems in order to facilitate and streamline workflows.


Contact Us Today

CHESA can evaluate your current setup and make sure the right infrastructure is in place to meet your needs and deliver your product with quality, speed, and efficiency.

CHESA has a passion for the nuances of media workflow integration. We have strong partnerships with the best-of-breed technology providers in the creative IT industry. We take a holistic approach in recommending solutions that bring real value and benefits to your organization, rather than selling technology for technology’s sake. Our team comes to the table with deep knowledge of the tools and vendors and is ready to address the demands and requirements of your environment and advance your business goals. Contact us today to find out more about how a multi-faceted media systems integration can enable your creative team to efficiently create high-quality videos.