Unlocking Workflow Efficiency through Media Asset Management

By Lance Hukill, Chief Commercial Officer

With a media asset management solution, you are poised to harness the power of that system for enhanced workflows. Media asset management (MAM) focuses on the in-process files to create finished video projects. The management of media assets has the potential to be a pinch point in video production. Tagging and organizing files are often time-consuming processes, but taking shortcuts on the front end can dramatically reduce efficiencies downstream in production and postproduction.

Finding the right media asset management platform can transform workflows, saving time and money. Optimized workflows are a win for everyone. Creatives spend more time in the zone doing the work they love, production studios benefit from improved efficiency and reduced costs, and clients benefit from getting high-quality video in a shorter time to market.

These tools help teams realize efficiencies throughout the entire process.

  • Ingesting assets is a time-consuming process. Media asset management solutions can automate the ingest process, saving time, reducing errors, and improving consistency. File transfer, format conversion, metadata extraction, tagging, and distribution can all be automated. Many systems support camera-to-cloud capabilities.
  • Many media asset management systems feature Artificial Intelligence and machine learning and can look inside and add tags and keywords. Automating metadata tagging reduces time-consuming manual entry and improves the consistency of tagging.
  • MAM systems hypercharge search and retrieval. Creatives can quickly find current, approved assets. Creatives won’t waste time recreating misplaced assets or reworking because the wrong version was used.
  • Multiple creatives can access project files and assets with all media stored in a centralized location.
  • Automation streamlines workflows and allows team members to focus on creative aspects of the project, enhancing quality.
  • Remote editing and proxy-based workflows allow true cloud operations.
  • Review and approval workflows enhance communication and reduce errors. Notes, feedback, suggested revisions, and approvals are not lost in emails or secondary communication channels.

Paving the Way for Organizations to do Media Operations in the Cloud

There was a first wave of migrating to the Cloud during the COVID pandemic, and the innovations that many firms implemented have become the new norm.

There are many benefits to moving towards cloud-based production. It’s scalable, allowing studios to scale up or down to meet demand. Instead of costly investments in infrastructure and information technology, your studio has access to some of the most powerful systems in the world. Talent from all over the world can collaborate in real time.

The innovations are here to stay, and more and more organizations are implementing media operations in the Cloud. If you think cloud-based media operations are suitable for your team, here are a few things to consider:

  1. Organized assets pave the way to implement cloud-based operations.
  2. Migrating media operations to the Cloud can be daunting. There are many options out there. Finding the right level of service is essential. Some may be too powerful and costly, while others won’t deliver your organization’s desired outcomes. The most cost-effective system will meet your needs without overdelivering.
  3. Bringing decision-makers to the table is essential but consider casting a wider net. Including employees early in the process will enhance the success of your migration to cloud media services.
  4. Innovations are always in the pipeline. Finding the right partner will allow you to collaborate and innovate workflows as new features become available.

At CHESA, successful migrations require a client-focused discovery process. In discovery, we seek to understand your company’s and your team’s goals. Ideally, your goals are specific and measurable and tied to addressing your company’s challenges. We’ll help you articulate the “why” behind your vision. You may be seeking to grow without a brick-and-mortar investment. Perhaps you need access to global talent.

A shared understanding of your company’s unique goals is essential to the process. Still, there are other considerations, including the scope of your plan and your organization’s capacity and readiness. We will look at your workflows, your tech, and your people. We will collaborate with you to engage your team and plan for change management.

Your team won’t be squeezed into a poor-fitting solution. Our cloud-based operation services are designed around your needs, whether fully remote or hybrid. We’ll also be there after the migration because a well-trained and supported team is critical in unlocking workflow efficiency.

Contact Us Today

From capture through delivery, CHESA designs, builds, integrates, and supports media workflow solutions with industry-leading technologies to create highly efficient systems that achieve our client’s business objectives. We are strategic partners and take a consultative approach.

Contact us today to find out more about cloud-based media operations.

« BACK TO BLOG POSTS

Media Asset Management

By Admin
MEDIA ASSET MANAGEMENT

Streamline Your Workflow. Optimize Your Time.

Excuse Me, MAM?

Back in the day, a media asset management (MAM) system was a discretionary add-on typically implemented as part of a finished asset repository or archive strategy. As the industry evolved, MAMs became much more reliable, intelligent, efficient, and affordable. In addition to the basic functionality of indexing, metadata tagging, and searching, they now do everything conceivable! These days, MAM has become an essential component for many facilities – touching every part of a project lifecycle from pre- and post-production to transcode, QC, distribution, remote proxy editing, and beyond.

Our Claim To Fame

CHESA has been in the MAM game for 15 years, amassing a plethora of knowledge on the many platforms currently available. From battle-tested systems that have been around for a decade to newer disruptive SaaS platforms taking the market by storm, we are constantly re-evaluating our portfolio of MAM offerings to ensure we can deliver the right platform, automations, orchestrations and workflows to meet your requirements and budget.

Complex Networks

(CHESA) were a wealth of information right from that first call. We discussed all of our needs, talked about all the solutions I had been researching and diagnosed all of the challenges we had been having.”

- Jermaine Harrell

Manager of Media Infrastructure and Technology

Complex Networks

Nasa

CHESA designed a solution to give everyone faster access to the data, to make content searches and retrieval quick and easy, and to reduce the amount of administration time. It’s a win on every count.”

- Jeff Wolfe

NASA Contractor for NASA Imaging Services
Communications System Engineer
Abacus Technology

Cortina Productions

We ingested 3-days of underwater shoots that generated 4TB of RED (REDCODE®) raw footage at 8K. We ingested it as fast as the hard drives could handle, and transcoded the footage so the producers could screen and review it, which took just a few hours. If we didn’t have CHESA’s solution, it would have taken perhaps a week; it was nice to be able to turn it around so quickly!”

- Nick Spiropoulos

Senior Editor
Cortina Productions

Root

I have incredible peace of mind knowing that we have an extremely reliable system in place and, if there are any issues, CHESA will take care of them.”

- Jack Duncan

System Administrator
Root Inc.

US Figure Skating

We need somebody on the forefront that understands our needs and looks out for us. CHESA knows all the players and knows the right direction to take. And that’s key to our time management. We don’t have time to run around trying to figure things out.”

- Kevin Leonardo

Director of Event & Video Production
U.S. Figure Skating

Spotify

My first initiative was getting a good shared storage solution and MAM platform into the workflow. I realized migrating to this workflow wasn’t a one person job, so I called CHESA.”

- Ben Meadors

Manager of Post Production
Spotify Studios

NIH

CHESA makes sure we get what we need. No more, no less.”

- Jeff Plum

Consultant, National Institute of Health (NIH)
Vice President
MedData Research Inc

Phillies

CHESA has made our lives a lot better. Every sport has different needs and budgets, but that doesn’t matter to CHESA. They bring us solutions that meet our needs, and their support is of the highest levels.”

- Sean Rainey

Manager Of Video Production
Philadelphia Phillies

previous arrow
next arrow

Workflow Engineers

At CHESA we call them workflow engineers. They are an in-house team of specialists with decades of combined experience who eat/sleep/breath workflows, scripting, automations, machine learning and – lately – cloud, containers and microservices. Our reputation was built on these individuals’ dedication to R&D, deployment, training, and support of our many clients’ MAM systems. 

Discovery On Demand

Oftentimes organizations grow organically, finding themselves with a hodgepodge of systems and technologies where they don’t even know what all they have. Workflows often consist of a series of undocumented manual and inefficient tasks. Enter the CHESA discovery. For a new client seeking the best path forward for a simple upgrade or a complete ecosystem overhaul, the CHESA Solutions Architect team engages in a workflow and infrastructure discovery to become intimately familiar with the existing environment. This discovery consists of key stakeholder interviews, systems and workflow discovery, documentation, analysis, solution architecting sessions, and the delivery and review of a formal report with recommendations and proposals

Ready for Media Asset Management in the Cloud?

Introducing CHESA Cloud Services: The One Stop Service for Cloud Infrastructure

CHESA Resources

Blog

The 357 Model

The 357 Model: A Strategic Framework for Technology Management

No technology plan or model is bulletproof (and yes, pun intended), but embracing a 3-5-7 model for technology analysis, expansion, refresh, and retirement helps organizations stay at the cutting edge of innovation while keeping their systems fully supported. This model isn’t a universal fix for every type of te...

KEEP READING >>
Podcast

#70 Accessibility in Digi...

Play episode >>
Podcast

#69 Accessing Massive Vid...

Play episode >>
Podcast

#68 API First Live Video ...

Play episode >>
Podcast

#67 Rapid Media Productio...

Play episode >>

« BACK TO BLOG POSTS