Who’s the MAM?!?!

I often get asked, “What is the best MAM?” Eager eyes await my answer at client meetings and conferences. With a smile, I respond, “That’s an easy one—the best MAM is the one that fits your requirements.” While it may sound simple, the reality is more complex. Hidden in this answer are a series of crucial questions and specific use cases, many of which organizations have yet to document. <...