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Your Dose of Workflow Therapy from CHESA

Our Blog on All Things Media Workflow

Our knowledge base contains tactical, actionable articles that offer invaluable insights to Media & IT decision makers. We share with you our experience, lessons learned, and best practices gleaned from our daily work in the industry.

Media Workflow Automation in Adobe

By Andy Shepherd, VP Engineering

A workflow is a sequence of tasks or steps that take a video project from inception to completion. There are workflows for every stage of the project, from ingest to distribution, and for every type of activity, including editorial work and...

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The Media Supply Chain: A Content Supply Chain Evaluation Guide

By Jason Paquin, Chief Executive Officer

Just like a manufacturing supply chain has all the resources needed for production, your media supply chain includes all the raw materials necessary to complete a finished video for distribution. At one time, the supply chain for film inclu...

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Understanding the Epic: A Closer Look at Agile Software Development

By Lance Hukill, Chief Commercial Officer

In the world of agile software development, there's a term we use a lot - "Epic." An Epic for agile software development is much like a novel, a substantive body of work, but in our world, it's made up of smaller, easier-to-digest pieces kn...

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Improving Creative Workflows through Broadcast Systems Integration

By Lance Hukill, Chief Commercial Officer

Live shows. On-location news crews covering a big story. Live broadcasts of sporting events with millions of viewers globally. Large creative teams on location and in studios. Video coming in from multiple cameras at every angle. Impactful ...

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CHESA Resources

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AI-Generated Influencers: The Future of Social Media Marketing

Introduction
In today’s digital age, influencer marketing is a cornerstone of brand strategy, driving millions in revenue and creating instant connections with target audiences. But a new trend is reshaping the influencer landscape—AI-generated influencers. These virtual personas are taking social media by storm, offering brands innovative ways to en...

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AI Virtual Actors: Revolutionizing ...

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AI Musicians: Virtual Voices, Resur...

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Understanding C2PA: Enhancing Digit...

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Strategies for Effective Data and C...

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Diagnosis Before Prescription

At CHESA, we dont bring a pre-packaged answer in search of a question. Our primary mission is to first understand your unique challenges and needs, and then architect the optimal solutions tailored to you.