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Your Dose of Workflow Therapy from CHESA

Our Blog on All Things Media Workflow

Our knowledge base contains tactical, actionable articles that offer invaluable insights to Media & IT decision makers. We share with you our experience, lessons learned, and best practices gleaned from our daily work in the industry.

Navigating Adoption and Integration Challenges in the Media and Entertainment Industry

By Ryan Lakey, Sr. Solutions Architect

The media and entertainment (M&E) industry is in the midst of a digital revolution, with technologies like cloud computing, artificial intelligence (AI), blockchain, and 5G reshaping content creation, distribution, and consumption. Howe...

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AI-Generated Influencers: The Future of Social Media Marketing

By Tom Kehn, VP, Solutions Consulting

Introduction In today’s digital age, influencer marketing is a cornerstone of brand strategy, driving millions in revenue and creating instant connections with target audiences. But a new trend is reshaping the influencer landscape—AI-...

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AI Virtual Actors: Revolutionizing Hollywood and Resurrecting Legends

By Tom Kehn, VP, Solutions Consulting

Introduction AI is reshaping the future of film and TV production in unprecedented ways. One of its most fascinating developments is the rise of AI-generated actors—digital creations that mimic the appearance, voice, and mannerisms of re...

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AI Musicians: Virtual Voices, Resurrected Legends, and the Future of Music

By Tom Kehn, VP, Solutions Consulting

Introduction AI is fundamentally transforming the music industry, doing much more than helping musicians compose tracks or experiment with new sounds. AI is creating entire virtual musicians, some of whom never existed in the real world, a...

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CHESA Resources

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CHESA’s NAB 2025 Reflections: Integration, Innovation, and Insight

The NAB Show 2025 – held in Las Vegas this April – was nothing short of the media tech industry’s Super Bowl, drawing over 100,000 professionals from more than 160 countries. CHESA was proud to be there as a sponsor and exhibitor, immersing our team in t...

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Who’s the MAM?!?!

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The Impact of Cloud and Hybrid Infr...

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Key Challenges in the 2024 Media Su...

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Navigating Adoption and Integration...

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