For this episode of The Workflow Show, we’re delighted to have guest Michael Cioni, Global SVP of Innovation at Frame.io, as our guest. Jason and Ben ask specifically what it means to lead innovation, what’s next for Media IT and post-production in film, and how to inspire creative teams with UI and editing tools. Michael presents the benefits of editing video in the cloud and camera to cloud versus traditional workflows and how Frame.io completely changes the workflow of review and approval. They discuss the art of being uncomfortable in order to learn and adapt to changes in the Media and Entertainment industry, as well as managing the hurdles of new innovations as the business comes to eventually adopt the newest tools. Michael explains the problems of deletion among content creators and how to plan an archive and MAM around the needs of exponentially expanding file sizes and equipment specs.