FOR IMMEDIATE RELEASE
BALTIMORE, MD, March 21, 2022 – CHESA is delighted to announce that they have hired Keith Larson to head up sales for the Central United States. Keith brings a wealth of knowledge on data-driven workflows. From the Rocky Mountains to the Midwest, Keith will provide his expertise as an industry veteran to represent CHESA’s offerings. Offerings include consulting, design, system integration, cloud services, and service level support. “We’re very excited to have Keith join our CHESA team and manage our Central US business. His experiences on the vendor and systems integrator sides as well as subject matter expertise in the media supply chain will accelerate our growth in that region”, says Lance Hukill, CHESA’s Chief Commercial Officer.
With over 20 years in the industry, his first four as a senior IT and AV technician, Keith started working with clients to design and install the best solutions for clients’ needs. Starting at Midwest Media Group, Keith went on to manage a team that worked with clients on providing media workflow solutions. He went on to VTP, inc. and managed the Central and Eastern region’s sales teams. His continued focus on media and entertainment technology made him an asset at Quantum where he was in charge of the Midwest and Central regions. He applied his knowledge at Lawrence Tech University as an Adjunct Professor designing the curriculum and daily lessons for students learning technology. Keith has earned an industry reputation for taking care of his clients, meeting their needs both economically and through consultative solution sales.
CHESA is a Systems Integrator and Support Provider. With their national team of media technology specialists, they are responsible for complete media workflow consultation, technology design and delivery for production, post-production, broadcast, and archives, and includes a Federal division. From consultation to design, installation to support, they assess media technology needs, prepare clients for future content demands, and develop systems that optimize workflow with future growth in mind.