OTT refers to the delivery of video content over the internet to viewers who can access that content on a wide range of devices including computers, tablets, smartphones and internet video set-top boxes.
Another important aspect of Over-the-Top content delivery is that the Internet Service Providers (ISPs), who may also have a stake in paid content distribution (e.g. Comcast Xfinity, Verizon FiOS), do not have any control over what OTT content producers send through the internet to viewers. Therefore, the ISPs are cut out of additional content-based revenue generation and are reduced to simply being “pipes to the internet.”
Examples of Over-the-Top content providers include YouTube, Netflix, Hulu, CollegeHumor.com and Revision3.
In this episode of The Workflow Show, Merrel Davis and Nick Gold discuss how OTT promises to be a real “game changer” in the media universe. And it’s a change you want to be a part of.
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This episode is 1:06:15 in length. (Suggestion: We are hearing a lot of folks enjoy listening to the podcast during the commute.)
Meet Merrel Davis, The Workflow Show co-host and our National/Pro Services Division Inside Sales guy:
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BTW, Have your heard about the cool ARRI ALEXA digital camera?