If time = money in your post-production environment, then in today’s digital workflow arena, you need to incorporate MAM, Media Asset Management.
Nick Gold and Merrel Davis explain all the intricacies of MAM, including cousins DAM (Digital Asset Management) and PAM (Production Asset Management).
MAM is not just another technical add-on. It also requires a culture shift within your whole post-production operations. But the productivity gains — aka “keeping editing fun” is well worth the investment.
At the end of this podcast, you’ll have a firm understanding of this burgeoning, impactful technology and know what next steps to take.
Show hosts: Merrel Davis and Nick Gold (click on photos for further background on these guys)
Episode length: 1:10:34
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