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ABOUT THIS CASE STUDY

Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers with over 406 million monthly active users, including 180 million paying subscribers, as of December 2021.

As of 2020, there are 1,750,000 podcasts in the world, and the market demand for podcasts continues to rise. Spotify has positioned itself as a leader in the curation and creation of podcasts—with over 2.2 million podcast episodes in its catalog. Part of this strategy has involved acquiring popular podcast networks like Gimlet Media, Parcast, and The Ringer. Another part of its strategy involves licensed and exclusive content like Renegades: Born in the USA with President Barack Obama and Bruce Springsteen.

(CHESA) were a wealth of information right from that first call. We discussed all of our needs, talked about all the solutions I had been researching and diagnosed all of the challenges we had been having.”

- Jermaine Harrell

Manager of Media Infrastructure and Technology
Complex Networks

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